Friday, January 25, 2008

About.com Enhances Health Resources - October 7, 2007

This sounds cool. What do you think?

Excerpt from MediaWeek:
About.com Unveils Calorie Count Plus
by Mike Shields
OCTOBER 02, 2007 -

About.com has continued the expansion of its health content with the launch of Calorie Count Plus, a new diet-focused channel that incorporates content and tools from Calorie-Count.com, a site it acquired last year.

Calorie Count Plus allows weight-loss-inclined users to establish a free profile via which they will receive customized dieting recommendations, including specific foods. The channel - caloriecount.about.com - also features a variety of community elements where other calorie counters can offer support to each other while sharing experiences. “Calorie Count Plus arms dieters with a foundation to help them succeed at weight loss,” said Marjorie Martin, general manager, About.com Health.

Earlier this year, About.com made significant enhancements to its health section, including the addition of original health-related video. In addition, back in March the site purchased UCompareHealthCare.com, a Consumer Reports-like site focused on the medical care industry.

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